What happens when your time span becomes so narrow, that you can’t fit a couple of hours of social media browsing?

Which social media would you visit to check and submit latest news?

The problem of popular social media

I’m an active member of mixx and stumbleupon. I usually spend quite some time daily in these aggregators to read the latest news, socialize and submit worthy material. But April has been a busy month, so I don’t have time to concentrate on these social media.

I also noticed, that I really don’t have much reasons to spend much time in the popular social networks. Why?

• News usually iterate in other social media sites.
• Popular stories are not what I call news. Most of the time they are lists of firefox plugins, interesting pictures, comparisons of social media (mixx vs Digg) and so on. I enjoy that kind of news too, but in time shortage I prefer more “serious” news.
• They are a race of self-promotion. Either by self-submission, getting the right friends, commenting on the right article or promoting the popular-to-be post, self-promotion is sometimes in the back of our heads. Nothing wrong with that; but sometimes I want 100% objectivity.

How to surpass social media overload

So how can you surpass this problem? What do you do, when you are fed up with all these popular social media?

• Locate niche social aggregators. The popular social media sites are becoming complicated, full of all kinds of content and sometimes even unfriendly. I daily read Slashdot news. They are objective, interesting, serious and with great discussions.
• Build and constantly work on your feed. Having a steady RSS Feed is not enough. Delete once in a while some feeds and add new ones. Don’t have all the hubs (techcrunch, ReadWriteWeb, Mashable, etc.) in your Feed, their news usually overlap.
• Get FriendFeed. It’s individual based, so you can follow only the people you really trust. I follow only 4 persons - and it is more than enough.
• Jump on new, promising social media. I got in Twine some days ago and the service is great. Few people, communicating with personalized messages and submitting quality content. Did I mention it is semantic? I still have some invitations left, for those interested.

I’m starting to believe, that the next generation of social media will be individual based and not collectively powered. what do you think? Are you also getting this social media overload?

One of the first steps every new blogger takes, is to submit her blog in Technorati. It is argued very often, that technorati can really boost the traffic of your blog.

Apart from the fact, that I have never seen any traffic coming from Technorati, I really don’t believe it is a service worth a blogger’s time.

I will not discuss its ugly design and slow interface but will concentrate on more actual reasons. Reasons, that deeply influence the user experience and also disregard fair blog ranking.

Usability issues

Anyone who has navigated in the Technorati page understands what I’m saying.

First of all the categories are not “synchronized”. As the image below shows, the entertainment roll-over category has subcategories such as “main”, “tv”, “Celebrity”, etc. while the entertainment category of the blogs has different subcategories.

Apart from that, administrating your account and blogs is a really hard issue. Lets say you want to ping your blog. The start page of technorati has a box of your blogs on the right giving the user the option to manage them and/or ping them.

But if the user is in his account, there is no ping or manage option - even when she clicks on the blog link itself. (see the above image and the two below) Shouldn’t these options be gathered in one place, or at least available in many?

I have my blog under a directory on my server. The main url (changemod.com) redirects to the directory of the blog (changemod.com/755). It’s something many bloggers do. Why can’t we just merge two domains?

Ranking issues

To be honest, I don’t find Technorati fair. It has a ranking system, based on authority (incoming links to a blog) and number of fans which does not take categories, topics or freshness into account. The authority ranking of Technorati:

• compares completely different blogs (e.g. gossip with technology). You cannot say, that icanhascheezburger is more popular than Smashing Magazine. They are completely different topics and it is like comparing apples with oranges.
• it promotes seniority and not freshness. Since authority and fans are the only ways to see popularity, it is logical that the most old blog will be the most popular. New blogs, do not get fairly promoted in Technorati, even if they increase in popularity faster than the major blogs.

Conclusion

I don’t say, that Technorati is absolutely worthless. It works great as a data source to monitor your reputation. But as a blog aggregator or a traffic-building tool is not our best bet.

This doesn’t mean, that Technorati collects bad information, it just doesn’t show them right. The relation between time investment required and information provided is not for the benefit of the user.

I really stay in awe, that this service remains so successful, without improving itself and I would really like to know why.

I’m really interested to know, what is your experience with Technorati. Do you get any traffic from it? Do you use it as an information aggregator among the other social networks?

A few days ago, StumbleUpon introduced a new feature, where the user can customize the thumbnails of your own blog.
Before this new option, next to a submission was the avatar of the first submitter. Now, next to a submission, users can see a thumbnail of the submitted content.

While stumbling, I noticed that this feature has a much more important role than I first thought. In fact it seems, that the substitution of the avatar icons with a thumbnail of the site increases the diversity and objectivity of StumbleUpon submissions.

How we scan StumbleUpon

It is a well known fact, that when we visit a website we don’t really read it but mostly scan it.

I’m an active stumbler for quite some time and this minor change made me aware how I actually scan the StumbleUpon site.
My tendency when looking at my “What’s New” tab, was to check first the title of the submission and then the avatar of the submitter. Then I would unconsciously filter the submission according to those two parameters: if the title was intriguing, I would click on it. If the title wasn’t intriguing but I knew and really liked the submitter, I would still click on the link.
So what I was actually doing is putting each submission through a biased filter; sometimes it wasn’t the submission that drew my interest but the person who submitted it.

This is of course a very well observed tendency in social networks; our preferences and choices are highly influenced by the people we know, trust and follow.

The thumbnail feature of StumbleUpon

This thumbnail is exactly in the same position, where the avatar previously was. Since this has drawn my attention so intensively, it should mean that looking at the avatar was really a fundamental aspect of reading the StumbleUpon site.

I believe, that this simple size decrease of the avatar’s icon plays an important role in the way we judge, click and follow stumbles.

This is of course my personal observation on the subject. I really wonder, if you have also noticed the same behavior when stumbling. Did you also scan the stumbleUpon pages according to the submitter?

I wrote an article at the PandemicBlog about StumbleUpon and the negatives of self-submission. Most articles see self-promotion under a moral or “narcissistic” perspective. These aspects are of no interest for me in the article.

Instead, I explain why self-promotion in StumbleUpon will not necessarily promote your work with great success. The reasons are:

• the StumbleUpon algorithm
• Clustering
• being social

If you’re interested read at the PandemicBlog why you shouldn’t stumble yourself.

I’ve been thinking lately a lot about my RSS Feed.  I want it to be in constant flux, steadily changing, showing me new blogs, new ideas, new subjects.

I actually wrote about the RSS Curse a while ago, explaining how we get used and accustomed to our Feed; how we are not welcoming change to our established subscriptions. My suggestion back then, was to delete all subscriptions and start looking for some new ones.

Barry Welford suggested checking the sites submitted by like-minded people in StumbleUpon and Justin Kirstner dropped the idea of implementing and using Yahoo Pipes with the RSS Feed. Great ideas both, but they are time-consuming efforts; that was also one of the problems of deleting the whole feed.

Apart from that, I agree with the opinion, that deleting all your feeds is a harsh measure - maybe necessary, but harsh. So, I started looking for new ways to expand my feed and discover new blogs.

Share your RSS subscriptions

I noticed, that most RSS aggregators have this great function called Export. All you have to do is press Export and the aggregator makes an *.opml list of all your subscriptions. This list can be read by any aggregator.

So, instead of searching new blogs and entries all by yourself, clicking submissions in SU and wondering through Mixx, you can just read the RSS Feed of your friends. This is certainly something missing from the social web; we can follow our friends in almost every social network, but it would be great to follow their subscriptions in their RSS Aggregator. (am I missing something, is there such a network?)

Until such a network comes along, I’m still interested in sharing my subscriptions. So you can download my *.opml list and simply import it in your feed.

I’ve thought about the best way to use this import/export trick:

• You export your own feed and save it in a Folder,
• In this Folder you don’t have only your feed, but also the ones of your friends
• with the import/export function you can change feeds, whenever you feel like it, without actually losing your own.

 How to share

I’ve been trying to find the simplest and fastest way for us to share our feeds.

1. One thought was to put an upload button under this post and everyone could simply upload the file. I don’t know how to do that, so if anyone has an idea, speak up!
2. You send me your *.opml file, I upload it and make a list of all the feeds, of course with a link back to your blog.
3. We start a meme, you write a post in your blog and share your *.opml file there. I then put a link at the bottom of this post, pointing at your article.

I think, that’s a great way of discovering new things; having a constantly growing list of the feeds of your friends, people you trust and have the same interests. Much easier than deleting all your subscriptions and of course much more fun.

It is also interesting to see, how many blogs overlap between these feeds. Are we all reading the same stuff?

Go Share

Go

• write a post in your blog posting your *.opml file or
• send me your *.opml file and I’ll upload it here with a link to your blog   or
• tell me how to put a damn upload button here!!

Let’s share our subscription lists, I’m really interested in reading new blogs. Aren’t you?

Download my feed list.

As announced today in Technology Review the trend of social networks now applies in the fields of genetic science. A new service is currently online, where you can compare your DNA with that of family and friends.

We are witnessing a boom in the field of social networks, which now expands to medical fields, where privacy is of utmost importance. My concern is not if these services actually protect their customers, but if customers really realize where they are getting into.

23andMe

The service is called 23andMe and is

a web-based service that helps you read and understand your DNA. After providing a saliva sample using an at-home kit, you can use our interactive tools to shed new light on your distant ancestors, your close family and most of all, yourself.

All they require from you is a sample of your spit and 999$. Then, they will gather all sorts of medical and genetical information and send you a thorough analysis. Purpose of this social network is not only to answer the question “where do I come from?” but also “how do I compare to other people?” Apart from that, as Technology Review notes

23andMe offers information about an individual’s disease risk. But it has also opted to emphasize more entertaining approaches to personal genomics, including using colorful visualization tools to look at a subject’s ancestry and compare it with that of celebrities from Jesse James to Benjamin Franklin and Bono. Now, to capitalize on the boom in social networking, the company will launch a genome-sharing tool that allows people to compare their genome with those of family members, friends, and even strangers who have offered up their DNA data.

It all sounds fun, but a person’s medical history is very thin ice and I wonder if potential users come to realize that.

23andMe’s Privacy Statement

The Privacy Statement of 23andMe is very clear and covers several issues to protect its users.

• they can choose if they want to share their information,
• the information collected are non-personal used for research and never released outside the company without the user’s consent
• users can delete their account anytime, which is also deleted from the company’s database.

It is obvious, that 23andMe takes privacy very seriously - and it should. Users are protected in multiple levels and given a variety of choices.

But one of the main reasons to join 23andMe is the community driven system. Users will likely want to compare information, they will want to see if they have the same genes as Gandhi; and that’s where the real privacy issues emerge.

Privacy in Social Networks; more important than ever

Until now, participators in most social networks were sharing information, of minimal importance: their favourite links, their hobbies, their bio or the number of their friends. Of course these are also subjects, that should be carefully shared, but no big harm can be done.

But with services like 23andMe, we are seeing a transformation in social networks and the privacy issues, that emerge.

Social networking is mostly fun and play, but when it comes to sharing information of your own DNA, things become much more serious. I’m not going to list the problems of publicly showing your medical history/future, these are obvious.

But users of social networks, should start thinking with extreme caution, which networks they should join. The fun and joy remains in social networking, but the hazards seem to increase.

Would you share information about your genealogical tree and your medical history with the wide public of the social web?

This is the second, more detailed part of the readings, studies, lessons, articles and essays I have found online about the theory and analysis of the web. The first part was relatively small, I admit, but I hope this list will keep you reading for some time.

Copyright and the Commons

Free Culture [Lawrence Lessig] : A discussion on the current laws of copyright and their implication to innovation and exchange of ideas.

Free for All [Peter Wayner] : An introduction the cyberculture of linux and its results in free software development.

The Right to Read [Richard M. Stallman] : A political, ideological essay on SPA (Software Publisher’s Association).

Hacker Crackdown [Bruce Sterling] : The history of hacker subculture during the 1990s. Cory Doctorow made an audiobook of it, which I edited for better listening. You can download it here [torrent].

The wealth of Networks: How social production transforms market and Freedom [Yochai Benkler] : A look at the economical aspects of networks, property and the commons.

Communications Infrastructure Regulation and the Distribution of Control Over Content [Yochai Benkler] : With the argument, that current infrastructures of communication and distribution have a negative impact on individual autonomy and public, Benkler suggests a new model.

For more texts of Yochai Benkler, visit his homepage benkler.org.

Open University Seminars

Network security lesson : A Master’s level lesson on networks. How they function and therefore how can they be protected.

Information on the Web : An introductory lesson, teaching tactics to find what you are looking for online. As I said, introductory.

Sociological studies of virtual worlds

My tiny Life: Crime and Passion in a Virtual World [Julian Dibbell] : A sort of ethnographic study on the social life of the LambdaMoo virtual world, which thrived in the early 1990s. If you have read Sherry Turkle’s “Life on the Screen“, you get the picture.

The Online World [Odd de Presno] : The structure of the online world and how to take advantage of your time and effort in it. Pretty basic.

Network Theory & Social Networks

Scale Free Networks [Albert Laszlo Barabasi] : A very good essay to understand the basics of scale free networks and how the internet is interconnected.

Taming Complexity [Albert Laszlo Barabasi] : Like “Scale Free Networks”, an introductory approach to the subject.

The physics of the Web [Albert Laszlo Barabasi] : The structure and dynamics of the Internet.

These three essays of Barabasi can give a very good overview of the way the web is connected, the role of hubs, the importance of linkage, etc. I really like his work and I definetely suggest his book “Linked” on the same thematology [not free to download].

That sneaky exponential [David Reed] : Why participation in social networks counts. The next step after Metcalfe’s Law is Reed’s Law. Very insightful and very good argumented.

The augmented social Network: building identity and trust into the next-generation internet [Ken Jordan, Jan Hauser, Steven Forster] : The six degrees of seperation seem just too many. “This paper proposes the creation of an Augmented Social Network (ASN) that would build identity and trust into the architecture of the Internet, in the public interest, in order to facilitate introductions between people who share affinities or complementary capabilities across social networks.”

Virtual Interactive Communication: A bicultural Surve [Dave Ambrose] : A theoretical study on Web 2.0 and social networks such as Facebook.

Attention economy of the Web

Propaganda [Edward Bernays] : To understand how attentiveness of the collective mind works, the strategies of propaganda are certainly the foundations.

The economy of attention [Georg Franck] : A very good essay on the attention economy, from an expert of the subject.

Attention and Participation in the social Web [Jiannis Sotiropoulos] : Narcissistically enough, this is my master thesis on the attention economy of the social web. Network theory, sociology, mass psychology and emergent behavior are used in this study. I always welcome your feedback. The thesis is also in wiki format.

Software vs. Hardware

There is no software [Friedrich Kittler] : A complex, but very interesting point of view, why there are no software but only hardware.

On the implementation of Knowledge - towards a theory of hardware [Friedrich Kittler] : Once again why the relationship between hardware and software remain a paradox.
More works of Friedrich Kittler. His writings are very theoretical and provocative, but always interesting to read. Some texts are in German.