A series of two posts has been published at pandemiclabs about blog posting.

1. The first one (how to attract more productive comments to your blog) has provoked an interesting discussion and suggestions. From surrealistic arguments on beer (!) by lago to a great tip from Nick about the intensedebate.com service.

2. On the second post about blogging, I argue about the negative effects of daily posts. It is a subject I currently experience first hand, since (as you might have noticed) I’m not posting that often lately.

Nonetheless the subscribers to my blog increase, although (naturally) the traffic has significantly fallen. In short I suggest, that daily posts may increase the traffic of the blog, but the subscribers will come once you don’t clutter their RSS Reader.

What happens when your time span becomes so narrow, that you can’t fit a couple of hours of social media browsing?

Which social media would you visit to check and submit latest news?

The problem of popular social media

I’m an active member of mixx and stumbleupon. I usually spend quite some time daily in these aggregators to read the latest news, socialize and submit worthy material. But April has been a busy month, so I don’t have time to concentrate on these social media.

I also noticed, that I really don’t have much reasons to spend much time in the popular social networks. Why?

• News usually iterate in other social media sites.
• Popular stories are not what I call news. Most of the time they are lists of firefox plugins, interesting pictures, comparisons of social media (mixx vs Digg) and so on. I enjoy that kind of news too, but in time shortage I prefer more “serious” news.
• They are a race of self-promotion. Either by self-submission, getting the right friends, commenting on the right article or promoting the popular-to-be post, self-promotion is sometimes in the back of our heads. Nothing wrong with that; but sometimes I want 100% objectivity.

How to surpass social media overload

So how can you surpass this problem? What do you do, when you are fed up with all these popular social media?

• Locate niche social aggregators. The popular social media sites are becoming complicated, full of all kinds of content and sometimes even unfriendly. I daily read Slashdot news. They are objective, interesting, serious and with great discussions.
• Build and constantly work on your feed. Having a steady RSS Feed is not enough. Delete once in a while some feeds and add new ones. Don’t have all the hubs (techcrunch, ReadWriteWeb, Mashable, etc.) in your Feed, their news usually overlap.
• Get FriendFeed. It’s individual based, so you can follow only the people you really trust. I follow only 4 persons - and it is more than enough.
• Jump on new, promising social media. I got in Twine some days ago and the service is great. Few people, communicating with personalized messages and submitting quality content. Did I mention it is semantic? I still have some invitations left, for those interested.

I’m starting to believe, that the next generation of social media will be individual based and not collectively powered. what do you think? Are you also getting this social media overload?

Couple of days ago I finally got my invitation to twine. Twine is one of the first semantic applications, which tries to

[...] organize, share and discover information about your interests, with networks of like-minded people.

Triplify (which I’m still trying to understand) and zemanta came along later.
At first sight twine looks like any other social network. You have your account, your connections (friends), your submissions, your groups and so on.
But actually twine is much more, something I noticed even during my short presence in the platform.
I’m not going to write an extensive review of twine, since most of you already know about the service.

I’ll just say, that the recommendations and tags used by twine are highly related with the user’s search and that the submissions are of very high quality and diversity.
If you don’t know about twine here are some extensive reviews:

The first Mainstream semantic app?

Twine launches a smarter way to organize your online life

Lately, there has been some criticism on twine also. I cannot say that I disagree with the points, but it seems to be a very promising and qualitative platform - at least in comparison to other social networks.

10 invitations

If you’re interested in subscribing to twine and giving it a try on your own, I have 10 invitations.

Contact me and I’ll invite you. Remember I only have 10 invitations, so the fastest ones will get invited.

Last week I joined zemanta, probably the first user-friendly semantic application.

Today, I semantified my blog with triplify.

With triplify your blog will have the possibility to create mashups, exploit semantic search engines and many more options not yet explored!

It all looks kind of new and I haven’t concentrated yet on how to use the triplify data, but here is my guide on triplifying your blog.

How to semantify your blog

• Download and unzip the triplify script.
• Make the cache directory writable: chmod a+w cache/
• Edit the config.inc.php file. If you are on wordpress, drupal, wackowiki, openConf or OpenJournalSystems there is a complete example to download at the documentation. I would suggest though, to read this documentation as well, since it explains all parameters very well.
• Upload the triplify folder to your root directory of your site and type at your web browser: http://YOURURI/triplify. This will register your new RDF data source.
• And you’re done!

Slight change in my Configuration

By default triplify uses this code to read your database:

$triplify['db']=new PDO('mysql:host=localhost;dbname=db','dbuser','dbpass');

This didn’t work for me, so I used:

$triplify['db']=mysql_connect('localhost','dbuser','dbpass');
mysql_select_db('db');

Upcoming and more information

I will return (hopefully) during the week with more information on triplify and its mashup possibilities with Yahoo!Pipes and other applications.

When I look at the Registry of triplify, I can see my blog but without any vocabulary or actual size. I suppose it just takes some time, until the data comes in.

I’m not sure though, so if anyone has any information on that one, it would be great.

One of the first steps every new blogger takes, is to submit her blog in Technorati. It is argued very often, that technorati can really boost the traffic of your blog.

Apart from the fact, that I have never seen any traffic coming from Technorati, I really don’t believe it is a service worth a blogger’s time.

I will not discuss its ugly design and slow interface but will concentrate on more actual reasons. Reasons, that deeply influence the user experience and also disregard fair blog ranking.

Usability issues

Anyone who has navigated in the Technorati page understands what I’m saying.

First of all the categories are not “synchronized”. As the image below shows, the entertainment roll-over category has subcategories such as “main”, “tv”, “Celebrity”, etc. while the entertainment category of the blogs has different subcategories.

Apart from that, administrating your account and blogs is a really hard issue. Lets say you want to ping your blog. The start page of technorati has a box of your blogs on the right giving the user the option to manage them and/or ping them.

But if the user is in his account, there is no ping or manage option - even when she clicks on the blog link itself. (see the above image and the two below) Shouldn’t these options be gathered in one place, or at least available in many?

I have my blog under a directory on my server. The main url (changemod.com) redirects to the directory of the blog (changemod.com/755). It’s something many bloggers do. Why can’t we just merge two domains?

Ranking issues

To be honest, I don’t find Technorati fair. It has a ranking system, based on authority (incoming links to a blog) and number of fans which does not take categories, topics or freshness into account. The authority ranking of Technorati:

• compares completely different blogs (e.g. gossip with technology). You cannot say, that icanhascheezburger is more popular than Smashing Magazine. They are completely different topics and it is like comparing apples with oranges.
• it promotes seniority and not freshness. Since authority and fans are the only ways to see popularity, it is logical that the most old blog will be the most popular. New blogs, do not get fairly promoted in Technorati, even if they increase in popularity faster than the major blogs.

Conclusion

I don’t say, that Technorati is absolutely worthless. It works great as a data source to monitor your reputation. But as a blog aggregator or a traffic-building tool is not our best bet.

This doesn’t mean, that Technorati collects bad information, it just doesn’t show them right. The relation between time investment required and information provided is not for the benefit of the user.

I really stay in awe, that this service remains so successful, without improving itself and I would really like to know why.

I’m really interested to know, what is your experience with Technorati. Do you get any traffic from it? Do you use it as an information aggregator among the other social networks?

I’m now officially a contributor at the pandemiclabs blog. The blog is concentrated on online and viral marketing strategies, but studies issues beyond these fields: social media, social networks, online video and blogging.

The pandemicBlog is hoping to bring together a team of specialists on the subject of online marketing and contribute in this highly misunderstood discipline.

A good start at PandemicBlog

I’ve already written a couple of posts there, which succeeded in getting popular both in Sphinn, StumbleUpon and started a very interesting discussion in the comments. My goal is to continue writing quality posts (both in changemod and PandemicBlog) and contribute my best to the social web.

Take a look at my posts in PandemicBlog:

• The importance of avatars

• Why you shouldn’t stumble yourself

I’ll be posting at pandemicBlog at least once a week, so wait to see more articles there. Subscribe to the PandemicFeed to get the latest posts.

Changemod

My participation in the PandemicBlog will certainly not influence my writing rate at changemod. For those of you who enjoy this blog, I will continue writing here as usual, discussing the latest issues of the web and social networks.

A few days ago, StumbleUpon introduced a new feature, where the user can customize the thumbnails of your own blog.
Before this new option, next to a submission was the avatar of the first submitter. Now, next to a submission, users can see a thumbnail of the submitted content.

While stumbling, I noticed that this feature has a much more important role than I first thought. In fact it seems, that the substitution of the avatar icons with a thumbnail of the site increases the diversity and objectivity of StumbleUpon submissions.

How we scan StumbleUpon

It is a well known fact, that when we visit a website we don’t really read it but mostly scan it.

I’m an active stumbler for quite some time and this minor change made me aware how I actually scan the StumbleUpon site.
My tendency when looking at my “What’s New” tab, was to check first the title of the submission and then the avatar of the submitter. Then I would unconsciously filter the submission according to those two parameters: if the title was intriguing, I would click on it. If the title wasn’t intriguing but I knew and really liked the submitter, I would still click on the link.
So what I was actually doing is putting each submission through a biased filter; sometimes it wasn’t the submission that drew my interest but the person who submitted it.

This is of course a very well observed tendency in social networks; our preferences and choices are highly influenced by the people we know, trust and follow.

The thumbnail feature of StumbleUpon

This thumbnail is exactly in the same position, where the avatar previously was. Since this has drawn my attention so intensively, it should mean that looking at the avatar was really a fundamental aspect of reading the StumbleUpon site.

I believe, that this simple size decrease of the avatar’s icon plays an important role in the way we judge, click and follow stumbles.

This is of course my personal observation on the subject. I really wonder, if you have also noticed the same behavior when stumbling. Did you also scan the stumbleUpon pages according to the submitter?