Most blogs start low. Low traffic, low number of subscribers. But some of them, indeed just a few, manage to increase these numbers. As in most cases, the key to success is simple (and threefold).

1. Linkage

In the digital age, where most blogs ride the long tail of information, word of mouth is the best way to get your content noticed. Malcolm Gladwell in his book “The tipping point” identifies three types of people, who are responsible for a successful distribution:

Connectors; Most of you have already heard of the ’six degrees of seperation’. We are all connected with one another in approximately six steps. Well the truth is, that the connectors are linked to everyone else with just a few steps; the rest of us are connected to those special few. They are social glue.

Mavens; Mavens are active aggregators of information. They know things, that the rest of us don’t; and they like to share them. They are data banks.Salesmen; Salesmen have the skill to persuade us, when we are unconvinced of what we are hearing. They are…salesmen.

 

Locate the connectors and mavens in your niche and convince them (or put a salesman to do it) to talk about your content and provide you insights. You’re one step closer to success.

 

2. Stickiness

The quality of the content is of utmost importance. But it just isn’t enough to make your blog explode. Take your information and package them in such way, that they are irresistable. Use eye-grabbing headlines (one of my favorites: 33 Reasons why chocolate is the new milk), write controversial posts, improvize. Make it stick in people’s memory.

Always consider the circumstances under which you post. Learn to read between the lines of the news. Find the hot topics, before they become hot; and write about them.

Write sticky content, while it’s still hot.

 

3. Stay in Context

While you’re at it, keep an open eye for hot trends too (before they become hot). Be one of the innovators, who will test new technologies, new social networks, new services (Do you smell the coffee?). See what the community needs and what the technology provides. Is it worth it? If so, jump on the wagon; and write about the ride.

Innovate.

[Image taken from Noor Ali-Hasan]