In my previous post I noted the importance of studying mass media to understand social media. To draw attention to your blog, a basic understanding of mass communication could help.

I will add one more aspect to this post. [I will keep it short because - i think - it is obvious to every blogger.] The role of new content. It is said that mass media communication draws the interest of the public, because every broadcast promises a new one [Niklas Luhmann]. This is what makes the crowd return to the medium.

Making a great post on a blog will not bring steady readers to your blog. Updating - similarly to mass media - is the key to attentiveness. Steady readers will come only when posts are regularly and constantly produced.

I will not carry on talking about it, since i believe it is more or less obvious to all. I just wanted to point out - again - that talking about increasing traffic in a blog is not included in a ‘21-step-tactics-quide’. Its roots are much deeper; and taking a look at them could reveal the whole picture.